The difference between an editorial review, and a customer review

Dear Readers,

I have recently had my book reviewed by two major editorial review companies. The two include “The Midwest Book Review” and “Reader’s Favorite”. Both of the companies gave me outstanding reviews. The reviewers actually absorbed the entire book, and got the message. I did recently hire a book publicist to do a blog tour. The reviews I received were unfavorable. Up til now, I thought my book was just terrible. I realized, I gave the book to general public.

With editorial reviews, the companies vet the reviewers. This way it isn’t the general public reviewing your book. Someone who is qualified to review your book, reads it and writes the review.

Onward, I noticed my editorial reviews were proofread, and contained little to no errors. I love customer reviews, and blogger reviews, but I do prefer the editorial reviews.

Here is the review from Diane Donovan, Senior Reviewer for The Midwest Book Review. 

download (1)

“Avery Tran is a normal teenage girl, with a difference: she has kept her imaginary friend from childhood, Venice . But when the two begin to fight, Avery comes to suspect that her imaginary friend is something more deadly. When she engages the services of an exorcist and a psychic, she is forced to realize that her ‘evil twin’ is a force that is capable of using Avery’s body to exact revenge.

Clues to the real origins of Avery’s problems are revealed in the prologue to The Malevolent Twin; but the heart of the story lies in how Avery chooses to deal with something so close to her, and with issues of control and tragedy.

As nightmares turn into gruesome reality (it should be mentioned that graphic violence is part of the plot), Avery struggles with a force that increasingly takes over her body and mind and forces her to do terrible things. Can she guide the growing tide of violence into an arena of justice and good? And why does Venice insist that Avery be her friend?

Bad dreams, suppressed memories, seeming proof that Venice is not a demon but something more … as Avery probes deeper, she uncovers some horrifying truths about her past, Venice’s world, and the dangers that threaten everything and everyone around her.

While The Malevolent Twin might seem directed to a teen audience, it’s the mature reader capable of absorbing a horror story laced with violence who will best appreciate the mystery and danger in a plot surrounding a teen who faces an unusual threat.

As events wind towards a terrible conclusion, the truth about twins good and evil begins to emerge through not just Avery’s experiences, but those of other twins. Readers who believe they know where the story is heading will be intrigued and delighted by a changing story line that holds many surprises.

Events leave the door open for a sequel, but offer a satisfying conclusion to the immediate problem using a dramatic twist that mature teen to adult horror readers will find absorbing and surprising.”

Here is another review from a cool book blogger Laura Thomas. She gave me a favorable review as well.


“The beginning of this book is chilling. I had to go back and check that it wasn’t listed as a horror story. Then I read on and discovered it was Avery having a nightmare.

Avery has had an imaginary friend, Venice, since she was a young girl. Now she’s a young woman, working with her mother in a nail salon, being a good girl and dreaming of something better. Venice still keeps coming around.

As their wills class, as Avery wishes Venice would just go away, Venice turns evil.

Just who is Venice? What does she want? What will she make Avery do next?

Avery must find answers and seeks the help of an old exorcist and a psychic. She fears her time is running out.

I was having such a good time, I read this from start to finish in less than a couple of hours.

It starts with a very creepy scene, then introduces you to Avery and Venice.

Avery is a dutiful daughter and never gets in trouble. Then Venice starts messing with her. She’s forced to do things she’d never consider doing. I felt for her. How do you fight something you don’t understand?

As for Venice, she’s bad to the bone. Such a wicked, malignant villain.

I’ve seen movies and read books with a similar plot and possession and evil entities always give me goose bumps. I know a book is good when I startle at strange noises and see things move out of the corner of my eye.

The Malevolent Twin creeped me out. And I loved that. It’s not easy to spook me anymore. I’ve seen too many scary movies and read too many scary books.

I didn’t know this was going to be a series when I started it. But after I read the end, I knew there had to be. It’s not a cliff hanger, more of a hint of things to come. Evil things. Bad things. I can’t wait.

I received this book for my honest review.”

So here is difference. The review written by Diane Donovan mentioned, the target audience for my book. I know I designed the cover to appeal to young adults. Diane pointed the mature reader would appreciate my book. At the end of Laura Thomas’s review, she pointed out she received the book for an honest review. Which is fine, and dandy. Although, I noticed how much she used the word “creepy”. Laura didn’t talk about target audience or who she recommends to read the book. The editorial review was a little more sophisticated, and detailed. That is the difference.

I appreciate both Laura Thomas, and Diane Donovan for reviewing “The Malevolent Twin”. They are both nice, and charming people to work with. I look forward to working with them again.

If you are interested in reading “The Malevolent Twin”

Click this link:


Thank you for reading,

Mary Sage Nguyen 


About Mary Sage Nguyen

Author, Dreamer, and Book Enthusiast! You can reach me at
This entry was posted in Amazon, Author, Blog Tour, Books, Uncategorized, Writer, Writing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s